Module 1: Introduction to SEO PROPELLER

Brief overview of SEO Launchpad, what you will learn, and how to go through this course.

Module 2: Essential Tools — Set up Google Analytics

One of the basics of SEO is laying out the groundwork. You must use the necessary tools to know how to track your progress.

This module show you how to set up Google Analytics.

Module 3: Essential Tools — Set up Google Search Console

Module 4: SEO Audit

It’s important to know where you stand before you begin optimizing your site. I show you how to run a basic SEO audit report so you know what areas to focus on.

Module 5: Directory Listings

Learn how to get your local business on the major directory listings and why it’s important in the eyes of Google.

Module 6: Keyword Research Part 1

Learn how to research what keywords and phrases to focus on when optimizing your website. Research is mandatory to ranking high in search engines.

This module includes major mistakes to avoid, long-tail and short-tail keywords, and high-volume and low-volume keywords.

Module 7: Keyword Research Part 2

Learn how to research what keywords and phrases to focus on when optimizing your website. Research is mandatory to ranking high in search engines.

This module includes how to choose which keywords and phrases to focus on and what tools to use.

Module 8: Sitemaps

Learn how to tell Google to intelligently crawl your website.